I am currently reading the new bio of Yo La Tengo, entitled Big Day Coming: Yo La Tengo and the Rise of Indie Rock, and let me tell you - it is chock full of interesting tidbits.
Georgia Hubley’s dad worked as an animator for Disney, and designed “The Rites of Spring” segment of Fantasia. Her parents later did the animation of ye olde Maypo ads in which a little boy keeps shouting “I Want My Maypo!”, a gig they eventually got fired from for not being willing to merchandise the campaign. In total Mad Men style, one of the ad execs shouted, “You’ll never work in this town again!” at them, to which Georgia’s father replied, “Really? Goody! We’re free!” They then embarked on a career as independent artists and filmmakers.
The kicker? The ad exec who came up with the “I Want My Maypo!” tagline also came up with another extremely successful (if decidedly similar) slogan:”I Want My MTV!”
Click here to read an excerpt.
Playmixt spotted James McNew of Yo La Tengo in PBS’ The Parking Lot Movie, as part of Independent Lens this week. It was a fascinating look at the careers of some guys who work at an outdoor parking lot in Charlottesville, Virginia. You may still be able to catch it on PBS — check your local listings.